Blogging as a tool to promote your Art

There are many ways that a blog can be used to promote one’s art. By saying many I mean many! And again I use http://emptyeasel.com/ for examples and inspiration.
Guest posting – by leaving a comment on someone’s post you create interest therefore higher traffic to your blog. It made sense to me when I read that your comments should be aimed at your potential buyers not artist! Examples of such blogs are fashion and home décor blogs, animal or eco blogs or find blogs that specialize in your niche.
Create a blog to document your specific art project. Don’t be tempted to name it after yourself. This blog will be promoting your chosen art project that will keep your followers informed and interested in your work. In this blog share the processes involved in the project, post photos of yourself working and make it fun. Once the project is finished don’t stop posting. Share photos of the work in transit, being exhibited from as many angles as possible.
Use other social site to link people to your blog. That will inform them that you do have a blog which should increase traffic.
It is funny how once you read something it becomes so obvious! For example: make sure that your work is easy to share with others. Of course, why didn’t I think of that! Make sure you have a share option for all major social websites. I found this tip here: http://rightbrainrockstar.com/general-advice/16-things-you-can-do-today-to-get-your-artwork-noticed/. They also had the following advice, “if you use the Yoast SEO plugin for WordPress, and activate the XML sitemap functionality, it will automatically ping Google and Bing whenever you post something new, and you can also set it to ping Yahoo! and Ask.com if you wish”.
These are the ideas that I found useful but would love to hear your suggestions!

Starting business as an artist. Easy? Yes and No…

Experiment with plastic milk bottle

Experiment with plastic milk bottle


Below are just a few of the websites that cover self employment as an artist. And while they all cover the technical aspect of it none of them mention that it is almost impossible to exist solely on producing your own art. Reading magazines, articles and forums I realise more and more that no matter how talented an artist is, or well known or in demand it is a really hard job that more often than not will call for another source of income. The good thing is that it can be still connected to your art, for example teaching others in your field of art at an established school or giving private lessons.
This website covers how to start and stop a business, legal side and taxes and also provides support in marketing, finance, and even advice on exporting: http://www.business.govt.nz/onecheck?gclid=CIbkkra5ubYCFUhFpQodnwYA0w
Another government run site that suggests a list of questions you should ask yourself when thinking about starting a business venture: http://www.workandincome.govt.nz/individuals/forms-and-brochures/start-your-own-business.html
This website has a lot of tips on what to look at when you start a business: http://www.kiwitax.co.nz/infobase/59/how-do-i-become-self-employed.aspx
And the following websites are focused on how to be a self employed artist.
Here you can find lots of useful information specifically on self employment for artists: http://www.artcareer.net/faqs/the-art-of-freelancing-how-to-be-a-successful-self-employed-artist/
This websites provides practical advice on how to get started and promote yourself as an artist: http://www.artistsnetwork.com/articles/business-of-art/staying-alive-life-as-a-self-employed-artist-can-be-filled-with-joy-as-well-as-cash-if-you-approach-the-challenge-creatively
I wish there were more information on how to a self employed artist in New Zealand. From talking to other artists I learnt that main problem is the size of the country, it is around four and a half million people which in other countries usually is the size of the capital only… So what are the options for New Zealand artists to stay independent, profitable and be able to grow?

A few websites of interest (at least to me) :-)

Today I am looking at a few blogs or rather blog type websites that are inspirational and educational as a use of blogging as well as the information they provide.
Arts Business Institute: http://www.artsbusinessand institute.org/. FULL of useful things on art business: from retail vs. wholesale to latest trends and interviews with self-employed artists. I use them a lot when I need a piece of advice or have no idea what to do or how it’s done…
Empty Easel: http://emptyeasel.com/. Another treasure chest; updated regularly with weekly newsletters always covering at least five different topics. Even though I am not a painter this website has all sorts of really useful info on business side of art, interviews with established artists, ways to increase traffic on your webpage and many, many more.
Colossal: http://www.thisiscolossal.com/. This is a new blog that I’ve just found. It is very inspiring as reviews artwork quite regularly with a lot of pictures and links to the artists’ websites so you don’t have to go anywhere far to find out more about them.
My modern Met.: http://www.mymodernmet.com/profiles/blog/list?tag=installation. Every time I look for anything on installations or something unusual this site seems to always come up with an example.
But at the moment my favourite is http://digital-photography-school.com/. It has tips, tutorials as well as example of photographers that have to be the best in their fields.
Here is a rather random selection of blog type sites that I wanted to share. I must say I LOVE tutorials!
If you have any interesting link to share, please do so! Looking forward to any suggestions! :-)